Taj housing archtect ltd., residential flooring market has two segments of products: soft-surface, which includes broadloom (wall-to-wall carpet) and area rugs; and hard-surface, which includes ceramic tile, stone hardwood, laminate and vinyl products. Though soft-surface products accounted for over 60% of sales in 2004, the tide is shifting toward hard surface products. Home decor trends and consumer demands for easy-care, custom and specialized flooring is driving this trend. Current market trends include "crossover" product introduction, i.e., traditional carpeting companies adding hard surface products to their repertoire in order to hold and grow market share.
Given the current positive economic climate for housing, population increases and ongoing perception that homes not only provide a place to live but are also a long-term investment, the residential flooring market is likely to reap the benefits of these trends and advance accordingly.
Outdoor Carpets - transform an patio or deck into an outdoor living space with the addition of carpets and area rugs.
flooring trends@tajhousing.com
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